It's "Christmas in July"

Hillside Special Santas and WARM 101.3 are teaming up to bring Christmas to Rochester a little early this year. Tune in to WARM 101.3 on the 25th to hear all of your holiday favorites–July 25th that is!

As part of its Christmas in July promotion, WARM 101.3 will start playing Christmas music at 5:00 p.m. and will not stop until $5,000 dollars has been raised for Hillside Special Santas, the Hillside Family of Agencies’ holiday giving program that offers the community an opportunity to help youth and families during the holiday season.

Not in the holiday mood just yet? Donations will be taken online prior to the promotion at https://www.hillside.com/Donate/Christmas.asp. If $5,000 is raised before the July 25, officials at WARM 101.3 say they won't bring the "fa, la, la, la ,la," but Hillside Special Santas will be able to get a jump start on its goal by providing gifts to 101 of the 7,500 children they will be helping this holiday season.

Now entering its 27th year, Hillside Special Santas began with distribution of donated gifts stored in a Hillside leader’s office and has grown into a holiday giving program serving children and families in 24 counties throughout New York State. This year, Hillside Special Santas has expanded to provide holiday cheer to more than 7,500 youth—1,900 more than in previous years.

For more information on Hillside Special Santas, please log on to Hillside.com. Follow the reindeer, and join the merriment of Christmas in July.