It's that time of year again in Syracuse!

Hillside Special Santas announces that it is partnering with Y94FM, News 10 Now, Regal Cinemas, and Carousel Center to collect new, unwrapped gifts this holiday season in an effort to extend to the community the opportunity to make the holidays more meaningful for Central New York youth and families Hillside Family of Agencies serves.

The effort will kick off on Saturday, November 22 from 2:00 to 4:00 p.m. at the Carousel Center first level outside the H&M store. Y94FM's Kathy Rowe and her morning crew, as well as Lacey Johnson from News 10 Now will be on hand during the event.

Everyone donating a new, unwrapped gift during the kickoff event will receive a special thank you gift, while supplies last. In addition, people stopping by the drop off location can register to win tickets from Y94FM to the Syracuse Symphony Orchestra's Holiday Pops concert in December.

The gift collection drive will be ongoing at Carousel Center until Tuesday, December 17. During that time, two Hillside Special Santas-decorated gift collection boxes will be placed in the mall. One will be outside of Old Navy and the other will be near the main entrance to H&M.

Hillside Special Santas will help more than 5,900 youth from 4,000 families served by Hillside Family of Agencies this holiday season. Donations of new, unwrapped gifts help to make the holiday season brighter for local youth and families in need.